Insights into the business of investing.

60% of marketing content created is unused 

60% of marketing content created is unused 

Valuable content targeted to the right audience is fundamental to driving profitable client interaction. Yet, over 60% of content created by organisations is never used.

The overabundance of wasted content signals a breakdown in the process for content creation and distribution. It highlights the fact firms are wasting valuable resources that could be re-directed to useful, client-focused activities. It also suggests that content messaging may not be resonating with the intended audience and needs to change.

There is huge potential for firms to innovate through the font office, the back office and in corporate functions such as finance. There are a few firms with a focus on digitally based improvements and they look likely to be among the industry winners.

Content management systems can guide firms to create the right content and keep it controlled, ensuring it meets regulatory guidelines.

The 43% of firms that have adopted content management systems are positioned to better identify leads for their business development teams and retain existing client’s attention which, ultimately, fuels greater competitive success.

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90% of CEOs in asset management not prioritising digital innovation

90% of CEOs in asset management not prioritising digital innovation

Only 10% of CEOs in asset and wealth management say they will be prioritising digital and technological capabilities this year*. While other sectors in financial services are adopting new technologies, asset managers’ efforts remain modest.

There is huge potential for firms to innovate through the front office, the back office and in corporate functions such as finance. There are a few firms with a focus on digitally based productivity improvements and they look likely to be among the industry winners.

Investit believes that CFOs will play a major role in championing innovation. They are acutely aware of the sustained downward pressure on fees. CFOs will be driving the search for tools to improve productivity and profitability. Already we see more CFOs, CTOs and COOs using benchmarking and data analytics as they search for the key indicators they need to manage.

The Investit Intelligence CFOs’ Forum will be exploring the finance team’s role in delivering a strategic vision and the best way to inform the business.

 

* PWC CEO Survey 2017

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